What really is this spring - summer fever?
It is not just the blooming of flowers; it is the fragrance in the air, the general vibrant atmosphere which makes us realize that spring has finally arrived. Spring also means that our Pakistani Lawn Industry is all set to get all the fashionistas to shop and fill their wardrobes with the most desired outfits for the festive season!
Major textile players like Gul Ahmed are the winners in this race. Gul Ahmed is a household name not only because of its shrewd marketing strategies but also because of the unique trends it presents each year without fail, especially during spring! It is not just the investment in terms of monetary terms but there is a need for brand to be considered as a fashionable brand which makes the effort worthwhile.
One of the rising stars is the brand Sapphire, with Khadijah Shah as the creative director. Her designs are not only sleek but are stylish to gratify your senses and cater to all occasions. So, ladies, get ready for this season’s most awaited lawn to hit the stores very soon!
Many designers are now introducing cheaper brands to satisfy the taste of the masses so that they can also satisfy their needs and be part of the brand conscious segment of the market. Yahsir Waheed from Lahore could be said to be the pioneer in introducing his very popular Brimful Designs. Needless to say, each year the Pakistani fashion industry is flourishing with our talented designers adding to the already diverse and wide choices available.
I am beyond excited to see what’s in store for Spring/Summer 2016! Are you?
“The seventeenth of March. In other words, spring. Desmond, people who think themselves smart, I mean those in the height of fashion, women or men - can they afford to wait any longer before buying their spring wardrobes?”
― Colette, Cheri and The Last of Cheri