SQ brand collection 2016

On Pakistani Fashion Scene, there’s a new story every day. It’s growing fast dealing flawlessly with international fashion trends. Pakistani women now are free to choose among many top notch retail brands and designer pret-a-porter pieces. This weekend we draw attention towards a new women wear brand SQ Collection focusing Islamabad.

Spring summer lawn 2016

“It's spring fever. That is what the name of it is. And when you've got it, you want—oh, you don't quite know what it is you do want, but it just fairly makes your heart ache, you want it so!”
Mark Twain

SHoes worth the soul

Needless to say, buying shoes to match all the clothes in your closet is not exactly realistic and needlessly unworkable. The all you can do is - get a hold of these five pairs of shoes, which are sure to go well with anything you wear on any day. Shoo away (pun intended) the stuff that breaks your bank and opt for these absolute must-haves.

Bebek Turkey in Pakistan

Over the past few years, Pakistan’s fashion world has welcomed international brands with open arms and received much praise and appreciation from fashion fiestas. International brands like Debenhams, Mango, Cleo, Accessorize etc. revolutionized local wardrobes and added the pinch of western yet chic styles.